The new songs will premiere exclusively with the streaming service and online publication, with further editorial, content and playlist support following.
SoundCloud and Noisey are partnering on a new digital singles series intended to promote independent artists, the companies announced on Thursday (June 14).
The SoundCloud x Noisey Singles initiative builds on the First on SoundCloud campaign the streaming service launched in March and will select monthly tracks to launch exclusively on the SoundCloud and Noisey platforms. The song premieres will be followed by featured placement on SoundCloud playlists, editorial coverage on Noisey, listening parties, the creation of original video content — including music videos and interviews — and other media support by the brands.
In order to be eligible to participate, artists must be part of SoundCloud’s invite-only direct monetization program, SoundCloud Premier.
“SoundCloud and Noisey will be hand-picking emerging artists from SoundCloud’s direct monetization program, SoundCloud Premier,” the companies explained to Billboard in a joint statement. “To be eligible to participate, artists will need to have a previously unreleased track ready to launch.”
SoundCloud x Noisey Singles will unveil its first artist in later this month.